Strategic communications and marketing for advertising agencies, media companies, and emerging players in the media ecosystem. We don't just generate attention. We engineer market leadership.
We build the strategic framework that makes you the obvious choice, turning your expertise into undeniable market authority and measurable revenue growth.
Command the narrative. Establish your firm as the undisputed standard in your category through executive counsel, proactive media relations, and the external validation that a skeptical market demands.
Translate expertise into market influence. Your online ecosystem is your primary handshake. We engineer the content, video, and event strategies that turn a transactional search into a relationship.
Unlike general PR firms, our team is made up of former agency leaders and media executives. No learning curve. No junior handoffs. No ramp-up time. The people you meet are the people who do the work.
We have sat in the seats our clients sit in. That means we understand the media business from the inside: the pressures, the timelines, and the moments that actually move the needle.
Every client relationship is led by experienced practitioners. There are no handoffs to junior staff. The people you meet are the people who do the work. Always.
The biggest communications mistake agencies make is waiting. We build the strategic framework that puts clients ahead of the story, not scrambling to catch up.
Every Marcom Company engagement is measured against business outcomes. Impressions matter. Revenue growth matters more. We tie communications directly to pipeline.
Real outcomes for real businesses in the media and advertising industry, measured in revenue, not just coverage.
When live sports shut down overnight, we pivoted a major agency into the eSports conversation and into a landmark new business win, including Super Bowl advertising.
When ad misplacements threatened the industry, we launched the first C-suite role of its kind and made our client the authoritative standard in brand protection.
A pioneering podcast network needed to move beyond heritage-month budgets. We positioned their CEO as a cultural leader and helped land a multi-year, multi-million dollar brand partnership.
Six weeks. Your brand messaging guidelines, a professional media kit, and the full Marcom Company senior team before the retainer begins. The fastest path to communications authority.
"Marcom Company showed time and time again that they not only have the spirit of an entrepreneur and the ability to craft campaign strategies, but they're also in the weeds with our team, executing the strategy flawlessly."Dan V., Founder & CEO
Our team of former agency leaders and entrepreneurs understands the expectations and challenges agencies face today, because we have lived them. Every engagement is led by the people who built careers inside the industry we serve.
The people you meet are the people who do the work. No junior handoffs, ever. You get direct access to Marcom Company's senior leadership from day one.
16+ years of executive leadership at global agencies. $125M+ in revenue growth driven. Founder of Marcom Company.
25+ years across media relations, crisis communications, and content strategy. Former UM Worldwide and National Basketball Association.
PRWeek "40 Under 40" honoree. Former SVP at Praytell. Specialist in cultural storytelling, strategic partnerships, and brand purpose.
25 years of experience. Former Walt Disney Imagineering and Meow Wolf. Blooloop 50 Immersive Influencer honoree.
18 years in enterprise CRM and digital transformation. Former Citi, IBM, and Infosys. Manages global development teams.
Former American Express spokesperson. PRWeek honoree and PRSA-NY Board member. Howard University alumnus.
From a 14-year-old navigating a PR crisis alone to architects of authority for the media industry's most ambitious firms.
At just 14 years old, our founder navigated a successful tech business through an unexpected crisis and PR disaster, alone. That moment revealed a critical truth: in the face of volatility, expert counsel is not a luxury. It is a necessity.
Kyle launched a PR business under the name Centae, driven to be the strategic partner entrepreneurs deserve. The mission was clear: provide the support necessary to protect and project a founder's vision.
As clients' ambitions grew, capabilities scaled to match them. The team expanded beyond traditional PR to engineer national media tours, international trade shows, first-of-their-kind live streams, and high-fidelity film production. They ceased being just a PR firm and became a comprehensive strategic force.
Following two years leading global corporate communications at IPG's Universal McCann, Kyle Rosenbaum launched Marcom Company. Within the first year, the firm helped two advertising agencies achieve record growth during the pandemic. We stand today as architects of authority for modern marketing and media businesses. We do more than generate attention. We help attract revenue.
"Marcom Company showed time and time again that they not only have the spirit of an entrepreneur and the ability to craft campaign strategies, but they're also in the weeds with our team, executing the strategy flawlessly."Dan V., Founder & CEO
Kyle Rosenbaum is the Founder of Marcom Company, a strategic communications and marketing firm dedicated to helping modern marketing and media companies grow. With over 16 years of executive leadership experience at global agencies, Kyle has driven more than $125 million in revenue growth throughout his career.
He believes that in a crowded market, trust, not just attention, is the ultimate competitive edge. At Marcom, Kyle combines public relations, storytelling, and corporate marketing to help founders turn their expertise into industry authority and measurable growth drivers.
His portfolio of past clients and partners includes global brands such as Samsung, Procter & Gamble, Sony Music Entertainment, and the National Basketball Players Association.
Marissa Hermo is a Public Relations Leader at Marcom Company, where she leads both the PR practice and editorial division, helping founders and brands build compelling narratives that earn media attention and lasting credibility.
With 25+ years of experience spanning media relations, crisis communications, thought leadership, and content strategy, Marissa has worked across retail, tech, healthcare, lifestyle, and media industries.
Prior to joining Marcom, she held senior roles at UM Worldwide, IMRE, Kaplow Communications, and Krupp Kommunications, and began her career in communications at the National Basketball Association. At Marcom, she brings that depth of storytelling and strategic communications expertise to shape how brands show up in the press and in print.
Stefan Embry is a Public Relations leader at Marcom Company, where he leverages his extensive background in strategic communications, client development, and cultural storytelling to help businesses grow.
Prior to joining Marcom, Stefan held multiple senior leadership roles at the award-winning communications agency Praytell, serving as Senior Vice President of Client Development and Vice President of Brand Allyship and Account Strategy.
A recognized industry leader and 2019 PRWeek "40 Under 40" honoree, Stefan specializes in helping brands navigate the intersection of media, culture, and purpose. At Marcom, he uses his expertise in building purpose-driven campaigns and fostering strategic partnerships to help founders build authentic trust and turn their expertise into lasting industry authority.
Justin Stucey is a Strategy Leader at Marcom Company, where he draws on 25 years of experience to help brands craft culture-driven narratives that connect and resonate.
Prior to working with Marcom, Justin held creative leadership roles at Walt Disney Imagineering, Meow Wolf, Denver Zoo, and Thinkwell Group, producing live events, immersive experiences, and theatrical productions for partners including BMW Americas, MTV, and Uber.
A recognized industry leader, Blooloop 50 Immersive Influencer honoree, and Brand & Culture's 28 Powerful Black Leaders in Marketing and Media, Justin specializes in the intersection of storytelling, design, and community. At Marcom, he brings that depth of experience to help founders and brands build authentic connections and lasting cultural relevance.
Vinay Ganji is the Director of IT and Technical Operations at Marcom Company, supporting the team in delivering best-in-class communications and development projects for clients while managing offshore development teams in India and Colombia.
With 18 years of experience driving enterprise CRM strategy and digital transformation across healthcare, banking, telecom, media, and retail, Vinay brings deep technical expertise and collaborative leadership to every engagement.
Prior to joining Marcom, he held senior roles at Horizon Blue Cross Blue Shield of New Jersey, Citi, IBM, and Infosys. At Marcom, he ensures the infrastructure, systems, and teams are in place to help clients achieve measurable results.
Omari T. Evans is a Public Relations Leader and Influencer Strategist at Marcom Company, where he brings sharp media instincts and deep industry relationships to help clients shape the conversations that matter.
With a career spanning Fortune 500 corporations, nonprofits, and entertainment, Omari combines aggressive media strategy with nuanced storytelling to deliver measurable impact.
Prior to joining Marcom, he served as a spokesperson at American Express and held communications roles at Spero Studio, BerlinRosen, and Ketchum. A Howard University alumnus, PRWeek honoree, and PRSA-NY Board member, Omari brings a global perspective and cultural fluency to every engagement at Marcom.
We help you tell it right, to the right audience, at the right moment, in a way that commands authority and drives business growth. Not press releases. Strategic communications infrastructure.
We live in an era where geopolitical tides shift overnight and social expectations for business have never been higher. In this landscape, silence is no longer a safety net. It is a liability. The market doesn't just buy products; it aligns with leadership that understands the broader context of the world.
We act as your navigational partners, providing the executive counsel and thought leadership strategies necessary to address these complexities. As buyer skepticism rises and traditional authority dissolves, your reputation is your most stable currency.
Through targeted media relations, awards, and strategic partnerships, we build a fortress of credibility around your brand. When stakeholders look for stability in a changing industry, they find your firm standing as the trusted, verified authority.
The behavior of the modern B2B buyer has fundamentally changed. They are no longer passive recipients of advertising. They are active investigators, vetting your digital footprint long before they ever speak to a sales rep.
In a world where face-to-face interaction is replaced by digital due diligence, your online ecosystem is your primary handshake. We understand that your content, website, and social presence are not just marketing. They are the proof of competence that a skeptical market demands.
We produce editorial content, film, and digital experiences that humanize your corporation and bridge the gap created by remote work and digital distance, creating the moments that turn a transactional search into an emotional connection.
Six weeks. Your brand messaging guidelines, a professional media kit, and the full Marcom Company senior team. The fastest path to communications authority, and the foundation for everything that follows.
"Marcom Company showed time and time again that they not only have the spirit of an entrepreneur and the ability to craft campaign strategies, but they're also in the weeds with our team, executing the strategy flawlessly."Dan V., Founder & CEO
Real outcomes for real businesses in the media and advertising industry. Not impressions as a headline. Revenue growth as the result.
When the global pandemic brought live sports to a halt, we pivoted a major agency into the eSports conversation, securing placements in The New York Times, Reuters, and Adweek, and directly contributing to a multi-million dollar new business win including Super Bowl advertising.
When ad misplacements threatened the industry, we helped launch the industry's first C-suite brand safety officer, dominating the news cycle and attracting major brands demanding high-level protection.
A pioneering podcast network, the first and largest of its kind, needed to move beyond heritage-month budgets. We positioned their CEO as the leader bridging the podcasting digital divide, securing a multi-year, multi-million dollar deal with a major global restaurant chain.
When the global pandemic brought live sports to a sudden halt, one of the largest independent agencies needed to quickly adapt to demonstrate their ongoing value to anxious brands. We helped elevate their strategic expertise during this crisis, ultimately positioning them to secure a multi-million dollar deal that included managing Super Bowl advertising.
The onset of COVID-19 caused an unprecedented shutdown of live sporting events, creating immediate panic among brands heavily invested in sports marketing. For this major independent agency, the sudden cancellation of games threatened key revenue streams and left clients unsure of where to pivot their ad dollars.
The agency urgently needed a way to cut through the panic, prove their strategic agility, and guide brands through an entirely empty sports calendar. Silence was not an option, and neither was a reactive approach.
By executing a targeted media strategy that positioned agency leaders as the definitive experts in pivoting ad dollars to eSports, we established the agency as an innovative partner and directly contributed to a multi-million-dollar new business win.
Targeted Media Outreach
Directed a media strategy at CEO and CMO decision-makers, securing high-impact placements in The New York Times, Reuters, Business Insider, and Adweek.
Strategic Thought Leadership
Leveraged the Global Chief Investment Officer and eSports leaders to advise anxious brands on advertiser rights and shifting investments from cancelled live sports to alternative vehicles like eSports.
Measurable Business Impact
Positioned the agency as a steady, innovative guide during a volatile period, directly contributing to a successful multi-million-dollar pitch that included management of Super Bowl advertising.
When digital advertising misplacements began generating negative headlines for major brands, a global media agency needed to take a definitive stand. We helped them launch the industry's first C-suite officer of its kind, transforming the agency into the ultimate beacon for brand protection and industry leadership.
Major brands were increasingly finding their online ads placed alongside inappropriate or controversial content, leading to severe reputational damage and damaging news cycles. The advertising industry lacked a centralized, authoritative voice to address these complex placement issues and reassure nervous advertisers.
The agency needed a strategic way to break through the crisis, control the narrative, and prove to prospective clients that they could navigate this volatile digital landscape safely. Reactive PR was not enough. A proactive authority play was required.
By launching a strategic PR campaign that transitioned the agency into a trusted resource for top-tier journalists, we established the firm as the definitive leader in brand safety and attracted major brands demanding high-level protection.
High-Impact Launch
Executed a targeted PR campaign featuring embargoed stories to introduce the new C-suite leader and dominate the initial news cycle, establishing the firm's position before competitors could respond.
Sustained Media Strategy
Transitioned from proactive pitching to a reactive, collaborative resource, providing top-tier journalists with crucial nuance and context on broader brand safety trends and cementing the agency's role as the industry's go-to authority.
Measurable Business Impact
Built an authoritative media presence that cemented the agency's industry leadership and successfully attracted major brands to the firm seeking the highest level of brand protection.
As the first and largest podcast network of its kind, a pioneering media startup needed to amplify its visibility to advertisers seeking authentic connections with diverse, cultural audiences. We helped elevate their industry presence, positioning their CEO as the leader bridging the podcasting digital divide, to secure their first multi-year, multi-million dollar partnership with a major global restaurant chain.
Despite pioneering a highly engaged space for Black and Brown creators, the network found that larger agencies and advertisers often overlooked the true value of these audiences, limiting media investments to short-term heritage months and holiday campaigns.
The startup was already ahead of the curve, but they needed to challenge the industry's narrow approach to multicultural ad spending. They required a strategic PR campaign to command the visibility necessary to attract blue-chip brands ready for sustained, year-round growth, not seasonal checkboxes.
By leveraging a powerful open letter to challenge the advertising industry on long-term podcast investments, we positioned the startup's founder as a cultural leader, directly contributing to a landmark multi-million-dollar, multi-year deal.
Strategic Advocacy
Collaborated with the CEO during a pivotal national moment to pen a powerful open letter challenging advertisers to increase long-term investments in podcasting, turning a cultural moment into a business catalyst.
High-Impact Visibility
Secured prominent media coverage in key trade publications including Ad Age, effectively positioning the founder as the definitive voice on engaging cultural audiences and driving meaningful advertising investment.
Measurable Business Impact
Cemented the company's reputation as the bridge across the digital divide, ultimately driving a massive multi-million-dollar, multi-year brand partnership with a major global restaurant chain.
We'd love to hear about your goals. Whether you're ready for a full retainer or exploring Northstar™ as your first step, our senior team is ready to talk.
3280 Peachtree Rd NE
7th Floor
Atlanta, GA 30305
United States
Make your market know your name.
Marcom Company · marcom.co