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Atlanta, GA
United States
The onset of COVID-19 caused an unprecedented shutdown of live sporting events, creating immediate panic among brands heavily invested in sports marketing. For this major independent agency, the sudden cancellation of games threatened key revenue streams and left clients unsure of where to pivot their ad dollars. The agency urgently needed a way to cut through the panic, prove their strategic agility, and guide brands through an entirely empty sports calendar.
By executing a targeted media strategy that positioned agency leaders as experts in pivoting ad dollars to eSports, we established the agency as an innovative partner and directly contributed to a multi-million-dollar new business win. Key highlights include:
Targeted Media Outreach: Directed a media strategy at CEO and CMO decision-makers, securing high-impact placements in The New York Times, Reuters, Business Insider, and Adweek.
Strategic Thought Leadership: Leveraged the Global Chief Investment Officer and eSports leaders to advise anxious brands on advertiser rights and shifting investments from cancelled live sports to alternative vehicles like eSports.
Measurable Business Impact: Positioned the agency as a steady, innovative guide during a volatile period, directly aiding in their successful multi-million-dollar pitch.
