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Atlanta, GA
United States
The onset of COVID-19 caused an unprecedented shutdown of live sporting events, creating immediate panic among brands heavily invested in sports marketing. For this major independent agency, the sudden cancellation of games threatened key revenue streams and left clients unsure of where to pivot their ad dollars. The agency urgently needed a way to cut through the panic, prove their strategic agility, and guide brands through an entirely empty sports calendar.
We executed a targeted media strategy aimed at CEO and CMO decision-makers, securing high-impact coverage across national and trade publications including The New York Times, Reuters, Business Insider, and Adweek. By leveraging the agency's Global Chief Investment Officer and eSports leaders, we provided anxious brands with crucial guidance on advertiser rights and alternative investment vehicles—such as pivoting ad dollars from cancelled basketball and baseball seasons into eSports. This high-visibility thought leadership positioned the agency as an innovative, steady partner during a volatile time, directly contributing to their successful pitch for a multi-million dollar new business win.
